Our Happy Factory
Since it´s beginning, Denim Factory has structured as a company based in good practices and strong values, projecting a mission of being a profitable company and generating a prosper impact in the welfare of its stakeholders. As an economic and social party that employs more than 500 heads of families, this company has created an organizational mindset of “growing together”, and is held accountable for the correct development of its human capital and environment.
The company channels its resources and know-how in making a unique product that is better perceived in sophisticated markets, niche markets that appreciate not only the offer of a differentiated, high-quality end product, but everything behind it; what we like to call a “happy” garment.
After analyzing all the different actors that make part of this corporate environment and the level of dependence between them, we interpreted that the only way to be sustainable in the long run is to build competitive advantages based on our key activities and resources; human capital and high-quality differentiation. Based on this, the company decided to diverge and made its bet on a new market exploration and set-sail in the approach of a more elegant, sophisticated, refined, visionary market, one that embraces the aggregate value that we risked our odds on: a Happy garment.
We decided to search for those customers that see the mystic behind our garments, the craft of the art and uniqueness, the good provenance and high quality of raw materials and supply chain, the love for the hands that sew them. Additionally, we concentrated in giving a more personalized service (Brand Focused), also taking advantage of the geographical and cultural proximity we have with our niche markets.
Therefore, our sales strategy is not oriented to low-cost, but to aim for the customers that match our ideology. Going beyond, we anticipate our customer´s needs by getting to know their final consumer, emphasizing in the smallest details, and offering advice though our expertise, with the objective to impact our customer´s sales directly; more than suppliers, we become strategic partners. We no longer sell just garments, but a business opportunity to increase sales and to contribute for a better world.
We are experiencing a trend in which everybody talks about sustainable fashion from doors out, but in reality a small circle of brands/users are disposed to pay for the value of it. Fashion market is a very demanding market, since it is highly conditioned by price, quality, fast trends, among others, and now, sustainability.
Our big impact is concentrated in a building and recreating a social synergy with our working community and collaborators, and reducing as much as we can the environmental impacts that our industry can bring to the environment. See our contributions:
– Social Commitment:
We consider our human capital as our most valuable asset, it is a symbiotic relationship in which they create value for the company, and the company fosters their welfare and personal/professional growth.
How we do it:
- Fair Wages with all social benefits according to local labor laws
- Nice and neat work space with excellent installations and conditions
- Medical and Psychological service inside the factory
- Financial support and payment facilities
- Human capital talent formation and retention: Alliance with local foundations (Singer) and state learning institution to train every 6 months a group of potential operators with the skills needed to be part of our community.
- The majority of our workforce is conformed by women heads of families (vulnerable part of society)
- We endorse the crafting of the art as our aggregate value making them unique, and we recognize this contribution to our hand labor
- Reliable Supply-Chain: We have built a network of suppliers/collaborators mostly from long time ago, which we trust, and that are aligned to our organizational values and ethics.
- Social Compliances: Cintas Corporation, Universal Studios, Robe di Kappa (Italy), Alpargatas SA (Brazil), Perry Ellis International (USA), among others.
- Quality and good provenance of materials and services we outsource
Leaded by a General Manager with great social sense and a spirit of serving, our company was able to maintain all our employees during the pandemic, event that staked out the importance of human lives and reinforced our organizational philosophy.
– Environmental Commitment
Oriented to reducing the environmental impact that textile industry has with the environment, we have selectively chosen our Supply-Chain team as strategic partners, and reinvested our company´s resources in green practice projects:
- Sustainable Supply Chain:
- Fabric Supplier: Our main supplier is Cotton USA certified meaning they comply the traceability of their cotton making sure it protects from the farmers who harvest them to the production of the fabric.
- Offer of recovered/recycled fibers fabrics: We each month send our fabric supplier 2 tons of fabric scrap and they reuse it.
- Own water treatment plant
- ECO: no use of water in fabric dyeing
- Green Print: Contribution ($) to green practices for each meter sold
- ZWW ECO DYE:
- Use of Natural Fibers
- Offer of Polyester recovered from plastic bottles
- Trims suppliers:
- Button supplier with certifications of Green practices
- Use of recycled materials and natural raw materials
- Recycled bags, boxes, etc
- Renewable Energy: In collaboration with a local energy company, we installed solar panels in the rooftop of our factory.
- Laser Machine Finishes: Reduces use of water in laundry processes
- Logistics planning to reduce Carbon Footprint
- Button supplier with certifications of Green practices
Each year that passes our production costs will increase having in mind that wages increase (and working hours per week tend to decrease), raw material increase, and the practices of a responsible supply chain is an additional cost. Still, we understand that this is the only way to be sustainable through time, and we have the challenge of transforming consumer patterns to this new concept of buying better. In our 5 year plan, we attempt to transform consumer patterns of buying better.
Buying better: No fast-Fashion garments that are used twice and are no longer useful, we make timeless, long-lasting garments, we aim to create a special bond between user and our garment.